Marketing, B.S.

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Program Summary

Transform Yourself and the World Through Marketing

Build the next big brand! Learn to strategize and create ethical marketing. Your bachelor’s degree in marketing will prepare you to stand out in the field.

You’ll be cultivated into a character-driven leader who makes an impact through marketing with integrity. Blend creativity with data, selflessness with an entrepreneurial spirit, and digital with traditional tactics.

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Program Highlights

WORK WITH REAL CLIENTS
Build strategic marketing plans for real clients in your first year.

PREPARE FOR YOUR CAREER
Participate in mock interviews and local/national marketing internships.

MEET INDUSTRY PROFESSIONALS
Be mentored by marketing professionals.

Want more information about Roberts?

Download a guide with detailed information on costs, scholarships, and Roberts' majors and programs!

My favorite thing about Roberts was the community. You get to grow with a great group of professors and students throughout your time at Roberts who support you and want you to succeed.
Besides that, I was able to play the sport I love at a highly competitive level and was backed by all of my business professors.

Emily, Marketing Graduate

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How Much Will I Pay?

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Total Program
Sticker Price:

$52,127


Last year

100%

of full-time freshmen students who applied 
for a scholarship received one

$25,324

average grants & scholarships package
for incoming freshman students last year

Estimate My Out-Of-Pocket Costs

Roberts' Strategic Pillars

Online, Hybrid, and In-Person Programs In Rochester, NY

ANCHORED IN CHRISTIAN FAITH

You’ll be spiritually prepared for engagement in a diverse world.

CUSTOMIZED EDUCATIONAL PATHWAYS

Whatever your interests and circumstances, you’ll be equipped for your one-of-a-kind vocation.

READY TO
LEAD

You’ll be ready to lead, making meaningful contributions in your profession.

FLOURISHING PEOPLE & COMMUNITIES

Empowered to act in local and practical ways, you’ll make a difference in the communities where you live and work.

Courses and Requirements

View major requirements and more.

View Courses and Requirements

What Will I Learn?

A Bachelor of Science in Marketing builds a solid core of business courses embedded in the program.

You will study:

  • Principles of ethical marketing
  • Social media
  • Sales and advertising
  • Strategic thinking and leadership
  • Community-minded service and moral standards
  • The fundamentals of business, such as Accounting and Economics
Roberts Students Studying Business

Career Outlook

Here are just a few successes our graduates have achieved:

Internships

  • Roberts Wesleyan Brand & Marketing Communications
  • Dixon Schwabl and Company
  • 13 WHAM
  • WXXI Public Broadcasting
  • Steven James Media Group
  • Northwestern Mutual
  • Paychex
  • Dorschel Automotive Group
  • The Strong Museum
  • Total Sports Experience

Careers

  • Marketing Director
  • Director of Sales and Marketing
  • Brand Manager
  • Advertising Specialist
  • Chief Marketing Officer
  • Marketing Communication Coordinator
  • Video Production Specialist
  • Digital Marketing Coordinator
  • Product Support Specialist
  • Technical Sales Representative

Graduate Schools

  • Roberts Wesleyan University
  • Rochester Institute of Technology
  • Columbia University
  • Liberty University
  • University of Rhode Island
  • Desales University
  • Northeastern Seminary
  • The George Washington University

Frequently Asked Questions

Yes, the Marketing program at Roberts Wesleyan University is fully accredited, ensuring that it meets rigorous quality standards. Our accreditation demonstrates a commitment to delivering a high-quality educational experience that supports your professional development and career goals.

The School of Business at Roberts Wesleyan University has received specialized accreditation for its business program(s) through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please view our IACBE member status page.

Public Disclosure Statement.

Marketing makes exchanges happen in business and non-profit organizations, by strategic actions and compelling messaging. Marketing seeks to get attention, create interest and desire, and compel people to action. Marketers strategize for successful results.

Those in marketing have knowledge of functional aspects of commerce, industry, and non-profit organizations. A Roberts marketing degree will prepare you with business, creative, and communication skills vital to the field.

While you don’t need a degree to get some entry-level positions, a Marketing degree will prepare you in a number of ways. The flexible nature of the degree and the built-in business core curriculum will open many doors that you couldn’t open otherwise.

At Roberts, you’ll benefit from knowledgeable professors, valuable internship experiences, and a mock interview night.

According to the US Bureau of Labor, the median annual wage for Marketing Research Analysts and Marketing Specialists in 2021 was $74,680.

For Advertising, Promotions, and Marketing Managers, that number goes to $156,580.

Naturally, the numbers will differ by area, business, and position.

Yes! If you come to campus for an individual visit, you can meet individually with a professor to get an overview of the major and your individual questions answered. Our Discovery Day events typically include a Faculty & Services Expo, where you can meet your future professors.

Yes! At Roberts, we’re dedicated to supporting you. Our Office of Student Financial Services is here to help you make the most of every financial aid opportunity available.

We provide financial assistance to 100% of our undergraduate students, so you can focus on following your calling with confidence.

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